Interview with Ludivine Beraud

Interview with Ludivine Beraud, Senior Communication Manager at Lorette (France), who is also a musician and games creator for the Haulotte community!

“I joined the Haulotte Group in February 2019. I am responsible for product-related external communication (machines, innovations, applications, options) and services (technical support, spare parts, warranty) as well as media relations.

Passionate about music since childhood, I started music theory at 6 years old, and I tried out several instruments! Today I play the piano and the bass. Music helps me take my mind off things. Isolate yourself for an hour to work on a song, focus on the score: there is nothing like it to disconnect after a day at work! Then there’s improvisation, which gives you that feeling of freedom and letting go. My daughters sometimes ask me to play a melody that they like. It’s so nice to share a musical moment around the piano!

I recently had the opportunity to share my passion for games as part of my profession, when the Covid-19 epidemic disrupted our business and our way of working. The big challenge for the communications department was to keep in touch with our community despite the closure of subsidiaries.

The idea was to offer our audiences resolutely optimistic content to help them get through the crisis.  Quite naturally, the idea of​inventing games emerged! The idea was to offer 10 minutes of relaxation to counter the anxiety-provoking climate, with sudoku, wordsearches, etc. where we offer our range of products and services. We imagined fun activities for the whole family, because we knew that caring for children can be difficult! The games were published on our websites and on social networks, and have been very successful. By communicating differently, we have been able to provide a bit of light-hearted support to our customers and partners”.