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The Haulotte Academy first “opened its doors” in October. Three Haulotte experts have been working on this strategic program for a year: Marion Besson, Talent Development Manager, who is in charge of this project, Christophe Lacaze, Operational Marketing Manager, and Rémi Bouchez, Service Customer Experience Manager. They explain how this (collaborative) company university works and its (lofty) goals.

And we’re off!  The Haulotte Academy was officially launched in October 2020, with the opening of the new LMS (Learning Management System) and the classrooms at H3.

Its aim is clear: to develop the skills of Haulotte’s employees and partners in order to speed up the group’s transformation and boost performance.

This program is also a response to the results of the 2020 commitment survey on the topics of Training and Development, which were one of the priority areas for improvement. It also recalls our Commitment & Responsibility values, as well as our quest for Excellence & Performance and already takes these issues into account.

The sales teams were the first to use the platform, with a course on the launch of the new all-terrain PULSEO scissor lifts. In the months to come, the Haulotte Academy will also offer courses on other topics to all Haulotte employees: some job-specific programs, and other, more universal, programs on management and soft skills (human skills). Training sessions for external audiences, such as customers and suppliers, will be added later.

A customized training course

In practical terms, how does a Haulotte Academy training course work?
 “Learners have a customized learning program that includes core training courses that are shared by all, as well as specific courses based on their job and their background,” explains Marion Besson, who coordinates the program.

The program, which is designed like a learning path, combines face-to-face classes and remote learning, and includes a variety of media, such as webinars, e-learning, and different teaching methods. The courses are broken down into modules. The duration ranges from a few hours to several days. At the end of each module, the learner can take a quiz to evaluate what they’ve learned, assess their progress, and earn badges.

That’s the formal aspect of the training. There’s also an informal side to the training as well. It’s a sort of internal social network where learners, instructors and experts can meet in different communities to discuss and share content… Again, the aim here is to encourage learning, skill sharing, and working together.

Developing skills, engagement, and collaboration

“Internally, the training courses offered through the Haulotte Academy must allow employees to develop their skills,” explains Christophe Lacaze. The idea is to create a common core of skills, using shared tools and a similar vocabulary.

Another goal is to “preserve our knowledge and our expertise.” How? “By encouraging peer learning,” explains Marion Besson. More generally, the idea is to develop a service-oriented mindset, creativity, and agility within Haulotte’s teams. These three qualities are the key to successfully transforming a company.

The Haulotte Academy is also a program that will increase employee engagement, their sense of belonging to the company, and their pride in being part of a group. This is essential, since Haulotte has 27 sites worldwide, with almost as many different cultures represented… This program will also include an “onboarding path, which will be used to welcome new Haulotte team members,” notes Marion Besson.

The final aim of this project is to develop synergies between the different job areas, by encouraging collaboration and pooling tools and resources.

The Haulotte Academy is also designed for an external audience

In the months to come, the Haulotte Academy will also open its doors to the outside world. Why? To promote Haulotte’s value proposition, to make its customers and partners more professional, and to increase brand loyalty. “For example, we can train our customers on how to maintain our machines, which makes them more independent and more effective, reducing the downtime of their equipment and optimizing their fleet’s service life,” explains Rémi Bouchez.

Eventually, distributors could also be invited to take part in the program and take advantage of these resources that will give them a deeper understanding of the components of the Haulotte offer and our associated services.

The Haulotte Academy is a strategic tool that offers training that is as rich as it is customized. But who will produce all of this content? “Designers and instructors from each department, whom we will help to improve their teaching skills. But that’s not all. We want each and every employee to contribute by sharing their expertise,” notes Marion Besson. This will turn us into a real company of learners!

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