What was the first Haulotte Academy training about?
It was a program that focused on Haulotte’s new product ranges: the HS 15-18 E/PRO scissor lifts. The session took place in November and was designed for the sales team. A total of 210 Haulotte employees from 21 sites participated. In the past, each subsidiary was responsible for organizing product training sessions, instead of coordinating it at a Group level. Haulotte Academy is a way for us to ensure that everyone is armed with the same knowledge and that the customer experience is same worldwide.
This training is also a sales tool, as it gives our salespeople a better understanding of these extremely advanced machines and makes them better prepared to promote them to our customers. This time around, everyone took the same course, but eventually we will diversify the training program to adapt it to different profiles.
Originally, we were going to hold these product launches at our headquarters, H3. But the pandemic led us to quickly switch to remote learning and e-learning.
How is the training program set up?
The program lasts about three hours and is made up of seven modules on different topics, following a logical progression. There is a quiz at the end of each module. If you score 70% or higher, you can move on to the next module. This format is very flexible, which means the learner can organize their training as they see fit.
To keep people interested, we use a variety of media. There is a mix of classic PowerPoint presentations and videos: interviews with experts, “walk around” videos (where the speakers walk around the machines and explain the different features), and tutorials. We also provide interactive tools that put the learner in charge.
What kind of feedback have you had about this training?
The completion rate and final quiz scores were really good. We got very positive feedback through the satisfaction survey, both in terms of content and format. The participants really enjoyed the expert interviews in particular. We’ll definitely be doing them again. We’re going to try to include the feedback in the answers given by learners during the quizzes. We’re going to act on the suggestions for improvement we received to make sure the content is even more impactful.
What went into making this first training course?
We worked on this project full-time for four months to get it ready. The raw material of the course was developed in partnership with the product manager, Eugénie Viard. We worked together to decide on the key messages and main points to include. I worked on documentation and contacted a number of experts in order to get the raw materials. Then, I organized the information to turn it into a learning tool. Finally, I checked with Eugénie to make sure we stuck to the outline we had decided on together and to ensure that the training would allow learners to reach the targets that had been set at the outset.
I have a background in marketing, and I got quite the training… in training! The end goal is to allow other employees to develop their skills like I did, so that they can become designers and instructors concerning their jobs. The Haulotte Academy is a collaborative, cross-functional project that enables each person to develop their own skills and contribute to developing others’ skills as well.
Are there any new training courses planned?
Yes! In sales, there’s a course on fleet management that’s underway, and there’s another product training on electric articulated platforms in development. We want to expand our training offer to include all the product ranges in the catalog. That will take some time. But all of the courses we develop for the sales team will be offered to any employee who is interested through the platform. The idea is to offer as much pertinent content as possible, and to expand into new topics in the future, both internal and external.
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