A Review of the 2018-2022 Strategy
Four years after the launch of the strategy, it is now time to take stock of our successes.
How we did by goal
- Maximize
SALES
PROMOTING EXTERNAL GROWTH AND PARTNERSHIPS
- Acquired Acarlar in Turkey
- Outsourced low-level access with AHI
Developing our used equipment business
- Recovered used machinery and Mascus marketplace
- Launched the RESTART refurbishment center
Growing our presence among major accounts
- Profiled and targeted Top 100 list of customers & prospects addressed with a dedicated KAM organization
Becoming a market leader with our service offers
- MyHaulotte portal
- Sherpal
- New service partner contract
- Up-skilling plan
Boosting our
growth in China
- Expanded Sales and Services Division in China, with subsidiaries and regional agents
- Flagship project to promote our services
- Partnered with Zhongneng
- Opened Changzhou 2 production site
Boosting our
growth in America
- Sales grown in North America: developed our presence on the west coast and in Canada
- Signed framework agreement with Top 5 company: EquipmentShare
- Consolidated our market position in lightweight platforms and X-Booms
- Optimize
our investments and assets
Focusing on operational excellence
- Industry 4.0
- Operational excellence program
- ISO certifications
- Transform
our group
Becoming a
digital company
- New set of quality digital tools; CRM project launched
- Fleet management: Sherpal
- E-Lab created
- New department: customer digital experience
Growing our
market penetration
- Strategic mapping of product roadmaps
- New product launch sequence
- New NPD process (product design)
Boosting our
creativity
- Vision 1: 75% of product series innovations spun-off
- Innovation heatmap
- Innovation process improved
- Pulseo range launched
Working
collaboratively
- Full mapping of macro-processes
- Yello program rolled out
Bolstering team
spirit
- Results of engagement survey
- Haulotte Academy launched
- New H3 headquarters opened
- New
products & solutions
