{"id":35327,"date":"2022-02-10T15:25:27","date_gmt":"2022-02-10T13:25:27","guid":{"rendered":"https:\/\/dev.together-webzine.haulotte.com\/games-en\/crm\/"},"modified":"2022-06-02T19:47:26","modified_gmt":"2022-06-02T17:47:26","slug":"crm","status":"publish","type":"post","link":"https:\/\/dev.special-issue.together-webzine.haulotte.com\/en\/archives-10\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"\t\t
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Haulotte is getting a CRM to synchronize all of its organization concerning customer relations with a standardized management tool for the entire value chain. With this new weapon, we will have centralized access to information, a tool to facilitate our internal communication and many other benefits to better satisfy the ever more demanding expectations of our customers.<\/strong><\/p>

This project, which is structurally very important for the Group, will be led by Philippe Gault – Haulotte Service Director, Xavier Deshors \u2013 Business Intelligence Analyst and Thomas Chejfec \u2013 C.I.O.<\/strong> \u00a0They will explain the main stages which will mark its implementation during an interview to appear in the upcoming edition of Together.<\/p>

Before reading their statement in April, here are a few elements to understand what is behind this acronym.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is a CRM?<\/strong><\/h4>

A CRM (Customer Relationship Management) platform is a software program used to group, process and analyze all the information relative to customers and prospects.<\/p>

Thanks to this tool, the teams have permanent, mobile access to all the information they need to interact efficiently with customers, including information from other departments in the company.<\/p>

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The CRM facilitates interactions throughout the sale and life cycle stages of the product<\/strong>, from the generation and maturing of commercial opportunities, their transformation into the sale of machines, through to the After-Sales follow-up of the machine.<\/p>

However, it also has other advantages, such as:<\/p>